Brand Identity / Art Direction

Developing Branding to Inspire Corporate Innovation

Destination Digital — BMO Technology & Operations' innovation sprint

Context

Careers In Marketing is an in-person event designed to connect students and industry professionals through networking and mentorship opportunities.


As the graphic designer, I was tasked to create an event announcement video that incorporates animation and 3D modeling. I made a rendering of a glass jellyfish on Blender and I added type animation on After Effects to showcase the event details. Taking visual elements from the inital video, I made a video showcasing attending companies to spike interest and intrigue.

Impact

11.4k

Views garnered on Instagram

90+

Event attendees
Timeline

Feb - Mar 2023 (1 Month)

Team

2 Graphic Designer (Me)

1 Copywriter

Event Announcement

Project Type // Creative Direction · Motion Graphics

Software // Blender · Adobe After Effects · Adobe Photoshop

Students and professionals alike enjoy the event very much!

Students and professionals alike enjoy the event very much!