Brand Identity / Art Direction

Developing Branding to Inspire Corporate Innovation

Developing Branding to Inspire Corporate Innovation

Developing Branding to Inspire Corporate Innovation

BMO | Spring 2023

Context

Destination Digital is BMO's Technology and Operations division’s internal innovation sprint, where over 50 teams from Toronto and Chicago came together for 30 hours to tackle nine distinct business challenges. The event focused on creating solutions aligned with BMO’s strategic priorities and its Purpose: to Boldly Grow the Good in business and life.


As the creative director, I was responsible for shaping and elevating the event’s brand identity, ensuring consistent and impactful visual storytelling throughout.

Impact

400 internal BMO employee participants
51 unique innovation submission
9.2/10 would like to participate in the event again
Timeline

Jan - Jun 2023 (6 months)

Constraint

1 Creative Director (Me)

2 Innovation Consultants

Event Characters

Event Characters

Project Type // Character Design

Software // Figma

In-Person Branding

In-Person Branding

Project Type // Branding

Software // Figma · Adobe After Effects · Adobe Illustrator

Event Recap

Event Recap

Project Type // Video Editing

Software // Adobe Premiere Pro

Participant Merchandise

Participant Merchandise

Project Type // Graphic Design
Software // Adobe Photoshop · Adobe Illustrator · Figma

Email-embedded Comic

Email-embedded Comic

Project Type // Creative Direction · Still/Motion Graphics
Software // Figma · Adobe Illustrator

Event Slide Deck

Event Slide Deck

Project Type // Slide Deck Design

Software // Figma · MS Powerpoint