Brand Identity / Art Direction
BMO | Spring 2023
Context
Destination Digital is BMO's Technology and Operations division’s internal innovation sprint, where over 50 teams from Toronto and Chicago came together for 30 hours to tackle nine distinct business challenges. The event focused on creating solutions aligned with BMO’s strategic priorities and its Purpose: to Boldly Grow the Good in business and life.
As the creative director, I was responsible for shaping and elevating the event’s brand identity, ensuring consistent and impactful visual storytelling throughout.
Impact
400 internal BMO employee participants
51 unique innovation submission
9.2/10 would like to participate in the event again
Timeline
Jan - Jun 2023 (6 months)
Constraint
1 Creative Director (Me)
2 Innovation Consultants
Project Type // Character Design
Software // Figma
Project Type // Branding
Software // Figma · Adobe After Effects · Adobe Illustrator
Project Type // Video Editing
Software // Adobe Premiere Pro
Project Type // Graphic Design
Software // Adobe Photoshop · Adobe Illustrator · Figma
Project Type // Creative Direction · Still/Motion Graphics
Software // Figma · Adobe Illustrator
Project Type // Slide Deck Design
Software // Figma · MS Powerpoint