Print Design / Social Media

Celebrating women in our lives

Women to Women — A women's day social media campaign

Context

Women to Women is social media campaign aimed to celebrate the presence of women in our lives in the time of Roe vs Wade.


We directed the limelight on the history of fights for women's rights in Canada and we asked our community of women what makes them feel the most passionate, empathetic, sexy, empowered, and vulnerable.

Timeline

August 2022 (1 Month)

Team

1 Graphic Designer (Me)

1 Copywriter

Social media posts

Project Type // Creative Direction · Still Graphics · Copywriting ·

Software // Adobe Photoshop · Adobe Illustrator · Adobe Acrobat ·

Inspired by the grungy posters prevalent during women's rights advocacy in the 70s, this series of social media posts lean heavily with halftone patterns and paper rips with a modern design touch. The colour palette reflects divine feminity that is stoic and empowering.

A list of resources spanning from literature to documentaries and local charities is made accessible for the audience to have a thorough grasp of the importance of the matter.

To encourage longlasting conversations, we invited the audience to play a Put A Finger Down game.