MUSE is the 10th annual TRSM Marketing Conference (formerly the Ryerson Marketing Conference). Inspired by marketing from the past, current and future, the 3-day conference invites industry professionals, professors, and alumni to enrich the minds of future marketers and exchanging new perspectives across generations of marketing.

The general visual direction for this year's branding is modern nostalgia hence, the use of stationery, paper clothing tags, and digital timer.