RDSA is a student-run organization that aims to bridge the gap between in-demand data analytics skills and available resources to Ryerson students. We rebuilt the brand from the ground up, giving it a new name, logo, and identity system. While there was equity in their old branding, RDSA's pivot to provide precise knowledge in Data Science called for a reimagination of the brand.

With support from the administration team, I developed a style guide that more accurately represented the value and message RDSA wanted to tell the world and its community.